“At the top of this session, Nik Nanos presented the latest findings from the Arts Response Tracking Survey (ARTS), focusing on attracting and retaining new audiences.
Together, we explored how audiences are approaching arts and culture spending and how it fits into their broader leisure budgets. We looked at expected attendance, key factors influencing decisions, and how audiences are discovering cultural activities. We also uncovered what has attracted first-time participants, what they enjoyed, and how these experiences are shaping their future engagement with the arts.
Speakers:
Alyssa Fearon, Director/Curator, Dunlop Art Gallery
Emma Lancaster, Director of Marketing and Communications, Bard on the Beach Shakespeare Festival
Sandra O’Connor, Co-Executive Director and Administrative Director, Festival TransAmériques
Nik Nanos, Chief Data Scientist and Founder, Nanos Research
Read the full February edition of the Arts Response Tracking Survey (ARTS): http://www.businessandarts.org/resour…
Visit http://www.businessandarts.org/ to learn more about upcoming Speaker Series webinars and other programs.”
