“Square One Shopping Centre is spotlighting six Mississauga residents in an International Women’s Day (IWD) campaign. The women being celebrated were selected based on their community contributions and include entrepreneur Samantha White, philanthropist Deloan D’Sa, artist Yen Linh Thanh, Pinterest Canada’s Editorial Manager and influencer Mishal Cazmi and co-founders of ACTN Sarah Elkami Trdina and Lina Pezzo.
The IWD campaign is designed to profile and raise awareness of the honorees and their community impact through a stylized photography campaign.
Each of the women is being styled and professionally photographed as part of the IWD program. Their images and stories will be featured on Square One’s social channels, website and throughout the centre. The photography is also being presented to the women for their own professional marketing and promotion.
For this campaign, Square One has partnered with Portraits with Impact, an all-female team led by Julianne Costigan, CityLine Expert and Stylist at Large for The Kit. Square One retailers including Simons, Club Monaco, Michael Kors, Banana Republic, Aldo, L’Intervalle, Aritzia, Frank & Oak, Call It Spring and Holt Renfew will be dressing and styling the women for the campaign, with makeup services done by Holt Renfrew’s Charlotte Tilbury team and hair by Donato Salon + Spa.
“These are powerful, inspiring women who have an impact on our community and young people. We are proud to elevate these incredible individuals [RDR1] with the support of our retailers,” says Square One Shopping Centre Marketing Manager, Roseanne Dela Rosa. “Through this campaign, we’re contributing professional resources and a platform to promote their work and accomplishments.”
Square One’s IWD honorees include:
Samantha White, Founder of Catalyst & Co.
Samantha started her brand Catayst and Company with the vision to create a place that would bring customers joy through pieces that are filled with meaning and purpose. With a background in graphic design, businesss development and a personal connection to jewellery, she expanded the brand and opened her store in Port Credit, followed by a permanent Square One store.
Deloan D’sa, Philanthropist and Senior Development Officer for Trillium Health Partners Foundation
A Trillium Health Partners employee for over three years, Deloan’s passion for philanthropy and her community started when she was university. In her spare time, she volunteers and continues to work to collect donations and sponsorships for the Trillium Hospital expansion.
Yen Linh Thai, Local Artist
This muralist and illustrator’s work has been featured throughout the city, local windows in Mississauga, art installations at the Distillery and High Park and most notably at Celebration Square.
Mishal Cazmi, Influencer and Editorial Manager at Pinterest Canada
This writer and editor has a decade of experience covering beauty, fashion and lifestyle for Canadian outlets such as FASHION, Elle Canada, Refinery 29 to name a few. A frequent guest on The Social sharing fashion and beauty tips, she is currently the Editorial Manager at Pinterest Canada. She grew up and still lives close to Square One and still visits the shopping centre on a weekly basis.
Sarah Elkami Trdina and Lina Pezzo , Co-Founders of ACTN
Co-founders of Always Connected Treatment Network (ACTN), an up-and-coming company in the life science industry that specializes in behavioural therapy. This interdisciplinary therapeutic centre supports youth and adults in Mississauga and within Peel, Halton and surrounding communities. Both Sarah and Lina are Mississauga residents who are motivated to help the community.”
